1- Outsource to the customer
With iDtgv we can buy and print our ticket online. It is more simple than go to the station, wait before speak with the seller, buy the ticket. Now we stay at home, check the website of Sncf, buy online, and print the ticket. We go to the station only to take the train.
2- Cannibalize your markets
The people could only use iDtgv, and no the other train
3- Treat each customer as a market segment of one
There is "marketing one to one" on the concept of iDtgv. In fact, the costumer has many personal services, like massages, video game, DVD, etc... It's like he was alone on this train.
4- Create communities of value
iDzap create a community around a drink for example. The people meet themselves during the trip. In an other train, everybody are site, and don't speak.
5- Replace rude interfaces with learning interfaces
We can listen and see some people who speak about iDtgv. It is a new way for the user to see how is it the new train.
6- Ensure continuity for the customer, not yourself
The agent Sncf knows that there are new print trinkets, and knows how it works.... They must!
7- Give away as much information as you can
There are the list about all DVD we can rent in the train. But for a better service iDtgv could give more information about DVDs.
8- Structure every transaction as a joint venture
The DVD cost only 5€, it's cheap, because on a ordinary store it is much expensive.
You can see all the explications about the killer app HERE.
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